Accelerating, Verifying & Communicating Credible Action on Water

At The Water Council, we believe water innovation goes hand in hand with water stewardship. We are fortunate that our home of Milwaukee, Wis., sits on the banks of Lake Michigan, part of the world’s largest lake system. But many people do not enjoy such easy access to freshwater. According to the U.N., more than 2 billion people live in countries experiencing high water stress. More than half of the global population could face water shortages by 2050, with alarming security, economic and humanitarian implications. The Water Council is committed to playing a lead role in solving this escalating crisis by exporting our innovation and stewardship leadership.

Water stewardship is a business issue as well as a humanitarian one. Shareholders and other stakeholders increasingly demand that corporations identify and manage water-related risk as part of their environmental, social and governance (ESG) reporting, and these demands reverberate across the supply chain. While corporations can report on water stewardship outcomes, the hard work happens locally within direct operations: From dairies to data centers, all types of businesses need to account for how they impact water resources, how their operations affect the surrounding watershed and how they will implement credible strategies for improvement.

The Water Council has more than a decade of experience working with companies on water stewardship. Serving as the regional partner for the Alliance for Water Stewardship (AWS) in North America from 2016-2021, we helped build the business case for water stewardship in the North American marketplace and created the world’s first credentialing program for water professionals. Building on that extensive expertise, The Water Council in 2022 introduced WAVE: Water Stewardship Verified to help companies improve water stewardship planning, performance and reporting on an enterprise level. We also offer an array of advisory services and training to help businesses and professionals get started on and accelerate their water stewardship journey. Contact us to learn more.