MOEN, LEADER IN WATER EXPERIENCES IN THE HOME, ENCOURAGES CONSUMERS TO LOOK AT THE RESOURCE FROM A FRESH PERSPECTIVE

What happens when a company with a history of making great faucets and showerheads realizes it’s part of something bigger? Moen, the number one faucet brand in North America, has launched a new advertising and brand campaign showcasing its appreciation for Earth’s most crucial resource, while inspiring consumers to look at water from a renewed viewpoint.

It all started when a Moen team asked itself, “How much water do we serve?” The answer was surprising: 1.5 trillion gallons of fresh water flow through Moen products each year in just the U.S. alone. That led to a focus on what Moen’s expertise could mean for the future.

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