Plentiful, cheap supplies of freshwater held back market-driven innovation for decades because businesses, cities and investors saw no need to change … or how to make it pay if they did. Until now.

Learn how drought, floods, contamination incidents and more are helping to drive innovation in market-driven water technology Thursday, July 14, at the Tech Council Innovation Network luncheon in Wauwatosa.

The event will take place at UWM’s Innovation Accelerator, 1225 Discovery Parkway. Registration, networking and hors d’oeuvres start at 11:30 a.m. and the presentation at 12:30 p.m. Panelists include Dean Amhaus, president and chief executive officer of The Water Council, and Paige Peters, founder and chief technology officer of Rapid Radicals Technology. Rapids Radicals was the grand prize winner in the Wisconsin Governor’s Business Plan Contest.