From idea to innovative sensation: Hydraloop Systems’ startup story with Sabine Stuiver


With almost half the world’s population facing severe freshwater scarcity by 2030 without urgent action, the future is demanding the adoption of sustainable water practices to protect this precious resource. Recognizing the need for a more sustainable way to recycle household water at the point of use, Hydraloop Systems co-founders Sabine Stuiver and Arthur Valkieser’s startup story starts with a determination to create a recycling system that retrieves, purifies and disinfects shower, bath and washing machine water without the traditional use of membranes or filters for household reuse. Ten years on, they went from idea to innovation sensation, winning CES’s Best of the Best award in 2020. This is their journey.


About SABINE Stuiver

Sabine Stuiver is Hydraloop Systems’ Co-founder and Chief Marketing Officer. She is a serial entrepreneur with a strong international business network, highly skilled in marketing & PR, and a frequent presenter and speaker. Sabine is also featured in the acclaimed Netflix documentary Brave Blue World. She loves cooking and yoga and holds a racing license, sailing license and MEL IFR pilot licenses, so you can find her either on land, sea or in the air.


Dean Amhaus has served as the first President & CEO of The Water Council since March 2010. Headquartered in Milwaukee, Wis., The Water Council was formed in 2009 to drive economic, technology and talent development to support the global water industry. With over 190 members and 238 water technology companies in Milwaukee’s Water Technology Cluster, the organization convenes global water leaders and supports businesses, utilities, government agencies, education programs and non-profits with valuable services, programming and networking opportunities. Under Dean’s leadership, The Water Council has received numerous international and national economic development and leadership awards. In 2018, Brookings Metropolitan Policy Program proclaimed that The Water Council was one of five organizations in the United States that it considers a successful industry cluster initiative. Dean has served as the President of the Spirit of Milwaukee; President of Forward Wisconsin, the state’s economic development organization; and Executive Director of the Wisconsin Sesquicentennial Commission. For six years, Dean was with the Wisconsin Arts Board; first as Deputy Director and later as Executive Director. During the 1980s he worked in government relations in Washington, D.C.


for further reading & viewing

Hydraloop wins ‘Best of Best’ award at world’s largest electronics show

Hydraloop ‘fully funded’ for rapid international growth

Video: Hydraloop features and benefits

Video: Hydraloop featured in Brave Blue World

New Water Sessions episodes drop every few weeks–don’t miss a Session by subscribing on your favorite podcast channel today!



Major support is also provided by:
Wisconsin Economic Development Corporation | Corvias

Additional funding is also provided by:
Badger Meter | Baird | Fund for Lake Michigan | Evoqua | Kikkoman
Milwaukee Metropolitan Sewerage District | Quality Water Products | SCS Global

This post was tagged under: Gray water, Hydraloop, Innovation, recycling, startup