Delegation’s Goal Was to Increase Awareness for Milwaukee as U.S. Market Entry Point
Milwaukee 7, Wisconsin Economic Development Corporation, and The Water Council sent a delegation to Messe München, Germany in late May to attend IFAT 2016. IFAT is the World’s leading trade fair for water, sewage, waste and raw materials management. With over 3,000 exhibitors from 59 countries, it is a place where visitors can find strategies and solutions for using resources in intelligent cycles in a manner that ensures their long-term preservation—with a great deal of success. More than 138,000 visitors from over 170 nations attended the trade show.
The Wisconsin delegation, which consisted of Dean Amhaus, President & CEO, The Water Council; Meghan Jensen, Director of Marketing & Membership, The Water Council; Karen Frost, Director of Small Business Development, The Water Council; Cate Rahmlow, Industry Development Manager, Wisconsin Economic Development Corporation; and Beverley Ferrara, Director – Attraction & Expansion, Milwaukee 7, aimed to connect with global companies at the show, build on relationships with existing prospects attending, and elevate awareness of Milwaukee and Wisconsin’s leadership in water technology excellence.
Overall, the trip was a great success, connecting with more than 200 small and medium companies to assess which companies may have interest in establishing a U.S. presence, and how our team could assist in that effort. Several of those organizations also indicated they were very interested in visiting Milwaukee in the very near future to tour the World Water Hub.
“The trip cemented the concept that The Water Council truly is a “globally connected” cluster, and that Milwaukee is the logical landing zone for North American market entry and access,” said Beverley Ferrara of Milwaukee 7.
Next stop for our Wisconsin water team: American Water Works Association’s ACE Conference in Chicago June 20-21.
