The Water Council’s Matt Howard and Will Sarni, founder and CEO of the Water Foundry, team up to explore water stewardship and its influence on companies, posing the question, “Does water stewardship lead to brand value?”
To answer this question, they share insights on how companies are increasingly taking on environmental and social positions on issues that are aligned with values important to their brand and their consumers. But simply stating a commitment to stewardship isn’t enough.
For companies looking to build true brand value, the duo explains that using a framework like the Alliance for Water Stewardship water standard means that a company’s efforts can be transparently communicated to build and sustain consumer and stakeholder trust.
Read full story on GreenBiz.com.