Johnson Controls to erect ‘globe’ sign outside Fiserv Forum

Posted by Rich Kirchen from Milwaukee Business Journal on Dec 5, 2018

Johnson Controls International’s sponsorship with the Milwaukee Bucks will extend to the outdoors with a steel globe to be erected in early 2019 at the northwest corner of Fiserv Forum.

The globe based on the company’s logo will stand adjacent to the intersection of North Sixth Street and West Juneau Avenue outside the Johnson Controls entrance to Fiserv Forum, Fraser Engerman, the company’s director of global media relations, told the Milwaukee Business Journal. The globe is being fabricated by a firm that Engerman declined to identify.

“It will be positioned outside the JCI entrance in front of our ‘word wall,’ which highlights our ‘smart building’ partnership with the Bucks,” Engerman said.

The project will cost about $200,000, according to a sign permit the company’s contractors filed with the city of Milwaukee. Johnson Controls officials hope to have the globe installed and unveiled “sometime after the new year,” Engerman said.

A Bucks spokesman did not respond to a Business Journal inquiry on the new Johnson Controls display.

Johnson Controls signed as the first major corporate sponsor of the new arena in March 2017. The Glendale-based firm was named the official “smart building” partner for the arena and the arena district.

The deal gave Johnson Controls sponsorship rights and benefits including media assets, arena signage and “other team and building activations,” the Bucks said.

Engerman described the new exterior display as “an open globe.” A rendering of the globe shows it carrying the company’s logo colors in shades of blue and green.

“The globe will have some lighting features that will be tied to Bucks wins,” Engerman said.

As for the diameter of the globe, Engerman didn’t have a specific measurement.

“It will be large enough to be seen very clearly in front of the entrance,” he said.

When Johnson Controls signed on as a founding sponsor of the new arena, the deal was described as multi-year and long-term, but financial details were not released. Johnson Controls’ arrangement with the Bucks involves both marketing and technology contracting for actual infrastructure in the arena.

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