A new initiative will test the theory that some of the next great water technologies are right under our noses, without us even realizing it.

The Water Council, a center for scientific research and economic development, has announced plans to launch the ICE (Innovation. Commercialization. Exchange) Institute to find, vet, and connect emerging water technologies to those who could use them.

The institute is a partnership between The Water Council, the Federal Laboratory Consortium for Technology Transfer, the Wisconsin Economic Development Corporation, and the Alliance for Water Stewardship — North America. It will task a scouting team with identifying innovations that can help manufacturers, utilities, and agricultural operations, independently test those innovations for efficacy, and then open up a database and use product matching teams to connect potential users to the solutions.

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