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June 14, 2016

A. O. Smith, The Water Council to sponsor BREW Corporate technology challenge

Milwaukee, Wis.— A. O. Smith Corporation and The Water Council are partnering to identify and support entrepreneurs and start-ups developing innovative freshwater technologies through a global technology challenge, BREW Corporate: Powered by A. O. Smith.

The challenge, which was announced today during the 2016 Water Summit in Milwaukee, will focus on three areas of interest to A. O. Smith:

To be considered, an entrepreneur or start-up must complete an online application that requests basic information about the business, the problem/issue being addressed, and details regarding the company’s stage of technology, core competencies and competitiveness. The deadline for entries is 11:59 p.m. CDT on July 20.

All entries will be reviewed by a panel of A. O. Smith personnel, The Water Council senior staff, and subject matter experts in the area of freshwater science.  Recipients will be notified in August; the fall BREW (Business Research Entrepreneurship in Wisconsin) Corporate program begins the week of Sept. 12.  For a complete explanation of A. O. Smith’s target technologies, application criteria, and entry forms, go to

Recipients will receive a minimum investment of $50,000 from A. O. Smith as well as tuition to participate in The Water Council’s 12-month accelerator program in Milwaukee.  In addition to the investment, the winning entrepreneurs receive:

About BREW Accelerator
BREW Accelerator, a program of The Water Council, is a world-class seed accelerator that unleashes water innovation by funding water technology startups with commercialization potential. The first-of-its-kind accelerator pairs a unique water-focused startup community with credible resources of the World Water Hub to help entrepreneurs from around the world accelerate results. Now in its fourth year, BREW has sponsored a total of 20 freshwater technology companies. An expansion of the BREW Accelerator program, BREW Corporate partners with global corporations looking for new technologies to solve a specific challenge.

About A. O. Smith
A. O. Smith Corporation, with headquarters in Milwaukee, Wis., is a global leader applying innovative technology and energy-efficient solutions to products manufactured and marketed worldwide. The company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment products. For more information, visit

About The Water Council
The Water Council was established in 2009 by Milwaukee-area businesses, education and government leaders. The nonprofit organization, consisting of more than 180 members, links together global water technology companies, innovative water entrepreneurs, acclaimed academic research programs and, most importantly, some of the nation’s brightest and most energetic water professionals. The Water Council is capturing the attention of the world and transforming the Milwaukee region into a World Water Hub for freshwater research, economic development and education. For more information, visit

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