Marketing verbiage aside, the conversation around turning this region on the shores of Lake Michigan into a fresh water business hub continues to grow louder.
Southeastern Wisconsin is home to the nation’s first graduate school for studying fresh water (atUniversity of Wisconsin-Milwaukee) and its first water business institute (University of Wisconsin-Whitewater). The Milwaukee region has a cluster of more than 150 water technology companies, according to The Water Council, a Milwaukee-based organization launched in 2007 with the aim of making southeastern Wisconsin an international hub for fresh water research, education, and economic development. Xconomy plans to explore this sector with a series of stories on interesting water technology startups in the Milwaukee area. First up: Microbe Detectives.