BREW 2.0

Frequently Asked Questions

Wondering if BREW 2.0 is right for you?

Check out the information below about our water technology post-accelerator and the 2022 timeline. Click here if you’re ready to register.

“BREW 2.0 isn’t like any other accelerator I’ve ever seen. Everything that we’ve learned from the BREW program has been entirely practical. I’ve been able to integrate everything I learned directly into the business.”
-Annie Hwang, Corncob Inc. — BREW 2.0 2021 participant

Who is an ideal candidate for brew 2.0?

Optimal candidates are market-ready or in market with early sales and primed for growth — past the traditional accelerator stage. The program focuses on businesses with products and components related to water quality and quantity, including water and wastewater, agriculture, watershed management, hydropower, sensors, data management and other software solutions. Click here to see a roster of past participants.

BREW 2.0 programming is all tactical and practical, providing the cohort with useful, growth-focused training. We will NOT waste your valuable time.

What can participants expect from the programming?

Invited cohort companies will participate in sessions such as go-to-marketing coaching, sales training, startup culture training, marketing, a pitch refinement session and much more through several weeks of concentrated virtual programming, culminating in a virtual pitch day broadcast to potential investors around the world. Additional sessions will be offered throughout the year. The experience will be practical, directly applicable to your business, and full of amazing connections and exposure.

The program is overseen by Karen Frost, The Water Council’s vice president of economic development and innovation. William Dougan, a startup expert from the University of Wisconsin-Whitewater, serves as the program lead coach. We are pleased to work with experts from Thales Water Advisors, a leading water strategy and finance advisory firm; the Marquette University College of Business Administration; and various other areas to offer valuable insight and information and build participants’ contacts.

What is the timeline for BREW 2.0 in 2023?

We will begin accepting applications for the 2023 BREW 2.0 cohort in late fall. Judging and selection take place in winter, and the virtual program occurs over several weeks in spring.

What does the application process look like?

Companies apply online and share about their business, value proposition, differentiators, growth opportunities and more.  We invite a diverse group of industry, business and startup ecosystem experts to evaluate the applications on a range of factors such as:

  • addressable market potential
  • legal and business model factors
  • readiness for a post-accelerator and potential to benefit from the program

Select participants are invited to an online interview, and the top 10 candidates are invited into the program.

What is expected of BREW 2.0 participants?

Selected companies make a commitment to fully participate in the program.  We won’t waste your time and we don’t want you to waste ours.  We promise that your time will be respected and that your takeaways will be exponential to the time you give.

Is there a fee to apply or participate in BREW 2.0?

No, there is no cost for application or participation. We are glad to offer a high-value, no-cost program through the support of our program sponsors.

Will I receive an investment or funding from BREW 2.0?

Participants do NOT receive funding or investment for participating in BREW 2.0 but will make many valuable connections to potential customers, partners and investors.

“We understand that our time is valuable, and we don’t really apply to accelerators anymore. The BREW goes so far beyond that. It really helps you with market penetration and understanding the landscape.”
-Jon Grant, Sentry — BREW 2.0 2021 participant


See which of our innovation programs are currently accepting applications.