The Water Council & WEDC at WEFTEC 2021

We are excited to be participating in WEFTEC, held Oct. 16-20, 2021. The Water Council is co-hosting the Global Center Stage with the Wisconsin Economic Development Corporation on behalf of the state of Wisconsin. This page will tell you what you need to know about our activities and offerings.

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know before you go

Read our Know Before You Go 2021 guide to learn about our activities and those of our members.


Where you can find us:

The Water Council and Wisconsin Economic Development Corporation will have a table at the Global Center stage. You can also find us at the following presentations:

  • “Wisconsin Appeal: Global Connections in the Dairy State,” 4:30 p.m. Monday, Oct. 18, at the Global Center with a reception to follow at 5:30
  • “Leveraging the E.U. Tech Bridge for U.S. Projects,” 9 a.m. Tuesday, Oct. 19, at the Global Center
  • “The Importance of ESG & Water Stewardship in Today’s Corporate Landscape,” 1 p.m. Tuesday, Oct. 19, at the SDG 6 Theater in the Drinking Water Pavilion
  • “Highlights from the BREW 2.0 Post-Accelerator & Tech Challenge,” 1 p.m. Tuesday, Oct. 19, at the Innovation Pavilion

Members of The Water Council, please contact Laura Mullen, our member engagement manager, if you’d like a visit from us during WEFTEC.

Our WEFTEC news:

The water council grows international reach

The Water Council (TWC) announced a renewal today of its memorandum of understanding with the Catalan Water Partnership (CWP) in Catalonia, Spain, as it continues to grow its connections worldwide to solve critical global water challenges. Read on to learn more about our growing international reach, or watch the video below to learn more about a joint venture we helped coordinate as a direct result of our partnership with CWP.



BREW 2.0, The Water Council’s post-accelerator for late-stage water technology startups, has opened the pre-registration period for its 2022 cohort with a new programming sponsor on board: Thales Water Advisors, a leading water strategy and finance advisory firm. Beckhoff Automation also recently became a BREW 2.0 corporate sponsor, joining ongoing sponsor American Family Insurance Institute for Corporate & Social Impact. Read on to learn more about BREW 2.0 or watch the video below.

About the water council:

The Water Council (TWC) is a global hub dedicated to solving critical water challenges by driving innovation in freshwater technology and advancing water stewardship. Built on more than a century of water innovation, TWC has coalesced one of the most concentrated and mature water technology clusters in the world from its headquarters at the Global Water Center in Milwaukee, Wis., USA. Recognizing the need for smarter and more efficient use of water worldwide, TWC also promotes water stewardship as a natural complement to water innovation in the effort to preserve freshwater resources in the Midwest and around the world. Today, The Water Council has established itself as a global leader in the water industry and one of America’s premier economic development clusters as recognized by government agencies, Brookings and the Harvard Business School.

Click here to see our press kit and social media links.

Click here for staff contact information. (Email is preferred during the conference.)



As a state with more than 15,000 freshwater lakes, Wisconsin knows water. Our access to ample freshwater has put us at the forefront of commercial activity in agriculture, power generation and more while sparking the innovation that improves lives across the globe. When it comes to moving, metering, treating and using water in a sustainable manner, Wisconsin leads the way.

Today we’re home to a broad range of water-focused academic programs, including the University of Wisconsin-Milwaukee School of Freshwater Sciences, the nation’s only graduate-level institution dedicated solely to freshwater. Milwaukee is also home to the Global Water Center, home to The Water Council and more than 40 water-centric businesses, the BREW 2.0 Post-Accelerator and the Oasis Coworking Community — a soft landing spot for water entrepreneurs arriving in or visiting Wisconsin.

Thirty major public and private educational institutions throughout Wisconsin offer more than 50 different water-focused degree programs. Where better to begin or continue a career aimed at addressing the world’s water challenges?