The Water Council & WEDC at WEFTEC® 2022

We are excited to be participating in WEFTEC, held Oct. 8-12, 2022. The Water Council is co-hosting the Global Center Stage with the Wisconsin Economic Development Corporation on behalf of the state of Wisconsin. This page will tell you what you need to know about our activities and offerings.

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know before you go

Check out our Know Before You Go 2022 guide to see where you can find The Water Council, our members and BREW 2.0 startups during the event.


Where you can find us:

The Water Council and the Wisconsin Economic Development Corporation are sponsoring the Global Center Stage on behalf of the state of Wisconsin. Here is a list of panels and events when you can find us there or around the exhibition.

Monday, Oct. 10

1 p.m.: U.S. Civil Affairs & Water, Global Center Stage (Dean Amhaus)

2 p.m. WISE Global Engagement Cities, Global Center Stage (Karen Frost)

3 p.m.: BREW Global Innovations, Global Center Stage (Karen Frost)

3:45 p.m.: Pre-reception remarks for Global Center Stage reception (Karen Frost and Sam Rikkers)

4 p.m.: Global Center Stage reception

Tuesday, oct. 11

1:30 p.m.: View from BREW 2.0: Digital & AI Download, Innovation Pavilion (Karen Frost)

Members of The Water Council, please contact Laura Mullen, our member engagement manager, if you’d like a visit from us during WEFTEC.


Our WEFTEC news:

apx10 opens first u.s. office in the global water center

Danish software company APX10 has announced it has opened its first U.S. office in the Global Water Center in Milwaukee, Wis. The Global Water Center is the headquarters of The Water Council and the heart of Milwaukee’s world-class water technology hub.

“The decision to join the The Global Water Center in Milwaukee was easy to make as we always want to work hands-on with our customers and partners,” APX10 says. “By opening our first U.S. office we’re now getting much closer to the most promising water market for digital solutions, which has been a top priority since day one.”

Click here to read more.

Two women and two men stand in a lobby with the words "Global Water Center" on the wall behind them.

From left: Karen Frost of The Water Council, Noah Sabich of Cimbria Capital, Ulrich Borup Hansen of APX10 and Laura Mullen of The Water Council.

About the water council:

The Water Council (TWC) is a global hub dedicated to solving critical water challenges by driving innovation in freshwater technology and advancing water stewardship. Built on more than a century of water innovation, TWC has coalesced one of the most concentrated and mature water technology clusters in the world from its headquarters at the Global Water Center in Milwaukee, Wis., USA. Recognizing the need for smarter and more efficient use of water worldwide, TWC also promotes water stewardship as a natural complement to water innovation in the effort to preserve freshwater resources in the Midwest and around the world. Today, The Water Council has established itself as a global leader in the water industry and one of America’s premier economic development clusters as recognized by government agencies, Brookings and the Harvard Business School.

Click here to see our press kit and social media links.

Click here for staff contact information. (Email is preferred during the conference.)



As a state with more than 15,000 freshwater lakes, Wisconsin knows water. Our access to ample freshwater has put us at the forefront of commercial activity in agriculture, power generation and more while sparking the innovation that improves lives across the globe. When it comes to moving, metering, treating and using water in a sustainable manner, Wisconsin leads the way.

Today we’re home to a broad range of water-focused academic programs, including the University of Wisconsin-Milwaukee School of Freshwater Sciences, the nation’s only graduate-level institution dedicated solely to freshwater. Milwaukee is also home to the Global Water Center, home to The Water Council and more than 40 water-centric businesses, the BREW 2.0 Post-Accelerator and the Oasis Coworking Community — a soft landing spot for water entrepreneurs arriving in or visiting Wisconsin.

Thirty major public and private educational institutions throughout Wisconsin offer more than 50 different water-focused degree programs. Where better to begin or continue a career aimed at addressing the world’s water challenges?


Foreign Direct investment: wisconsin Economic Development corporation (WEDC)

Our forward-thinking team and unique relationships between government, nonprofit and private-sector entities, including The Water Council, make our state highly entrepreneurial and nimble. This approach ensures that your project will get up and running smoothly, and at an accelerated pace. It’s a collaborative approach that minimizes risk, maximizes opportunities and helps ensure successful outcomes.

For more information about FDI in Wisconsin, contact Francisco Carrillo, international business development manager.