View From Europe: Opportunity Abounds to Enter U.S. Market

map of Europe and headshot of Beverly Ferrara, The Water Council European representative

For many firms, expanding into the US is attractive in theory, but daunting in practice. It’s even more challenging given current travel restrictions. Realizing the value of convening groups to share insights and ideas, The Water Council recently launched a new initiative to make it easier for European firms to connect with other water professionals in our ecosystem and with each other.

View From Europe: Virtual Travels

What happens when well-laid plans for participating in 2020 European conferences and events get upturned? Instead of hitting the road, The Water Council’s Beverley Ferrara and Karen Frost created virtual roadshows to explore opportunities with current and potential new partners and members in the UK, Spain, the Netherlands and Germany. MORE