View From Europe: Real-World Growth in the Digital Space
APX10 AS is a fast-growing Nordic company that helps utilities make more informed decisions with big data analytics. Remarkably, it took only two years for APX10 to go from proof-of-concept to supporting almost 20% of the Danish water utilities with an asset management data-driven decision-making tool. We spoke recently with APX10 CEO Ulrich Borup Hansen and Andreas Pedersen, head of projects and communications, about their growth, the importance of personal relationships in new market entry strategy and the value of The Water Council.