The Water Council is currently working with several start-ups around the globe who are making an impression by pursuing growth opportunities beyond their current geographies, identifying regions beyond their own, where their solutions can make a meaningful difference. Here we talk to WaterWebTools of Denmark about their growth into the United States.
APX10 AS is a fast-growing Nordic company that helps utilities make more informed decisions with big data analytics. Remarkably, it took only two years for APX10 to go from proof-of-concept to supporting almost 20% of the Danish water utilities with an asset management data-driven decision-making tool. We spoke recently with APX10 CEO Ulrich Borup Hansen and Andreas Pedersen, head of projects and communications, about their growth, the importance of personal relationships in new market entry strategy and the value of The Water Council.
When we think about international growth, we often think about big organizations. But depending on customer needs and company offerings, overseas markets can offer meaningful opportunities for smaller companies as well. One example is KenWave Solutions, a Canadian/Japanese firm that has recently been pursuing growth opportunities in the U.S.
It goes without saying that naval officers are interested in water. But officers from around the world got a brand-new view of water issues and solutions during a visit to the Global Water Center in Milwaukee on Tuesday. The visit was part of the Naval Staff College professional development program at the U.S. Naval War College in Rhode Island.
I’m pleased to invite you to our second Milwaukee post-WEFTEC business development event for U.K. and European companies October 20-22. We’ve created a thought-provoking agenda to facilitate a meaningful exchange of ideas and strategies: from engaging with new, powerful panels to small group discussions featuring water specialists, state government officials, utility partners and industry C-suite executives, and, of course, through personal networking.
Sometimes looking back is the best way to envision the future. I was reminded of this during a recent conversation with Xavier Amores, cluster manager at the Catalan Water Partnership (CWP) in Spain. He reminded us that it was almost time to renew our partnership, which was signed in Chicago back in 2018.
For many firms, expanding into the US is attractive in theory, but daunting in practice. It’s even more challenging given current travel restrictions. Realizing the value of convening groups to share insights and ideas, The Water Council recently launched a new initiative to make it easier for European firms to connect with other water professionals in our ecosystem and with each other.
The Water Council’s Beverley Ferrara and Karen Frost continue their virtual roadshows to explore opportunities with current and potential new partners and members in Europe—this stop, Spain. MORE
For TWC Members looking to explore market international opportunities, we’re planning a Virtual Market Visit to The Water Campus, The Netherlands this November. Interested? Get all the details here. More.
Our global network continues to expand as we form a new partnership with the European Water Test Network (WTN), and its project manager, Scottish Water Horizons (a commercial subsidiary of Scottish Water). The relationship will help The Water Council’s global members accelerate the commercialization of new products. MORE